RSS Syndication is a very interesting concept, and it has the ability to distribute your articles online to any of the major RSS syndication servers. An RSS feed is the initial content that is downloaded from an external website, and when a reader opens the URL they are taken to a webpage containing the actual content of the article. This is different from regular blogs because it’s content can be downloaded as often as you like.
Although RSS Feeds are great for distributing content, there are also many benefits for the individual publishers as well. For example, if the publisher only wants a newsletter or advert posted every month or so, this is very effective for a small business. On the other hand, if the publisher wants something more extensive, such as to be a regular publication, they can use a company like MediaMonkey to publish their content to millions of websites around the world.
Another advantage of RSS Syndication is that you can easily manage what is published on your website. It is very easy to update the RSS feed and you can set what types of content should be picked up, what links you want to include and even what keywords to use. RSS Syndication makes sure you have a unique feed for each of your websites.
There are many advantages for small businesses that use RSS Syndication as part of their marketing strategy. Firstly, since all of your subscribers will see your RSS feed, and if you are online at all, your pages will be linked in their RSS reader. Secondly, you can have targeted campaigns to encourage your subscribers to visit your site, or you can simply post more material as your subscriber’s subscription grows. When they’re ready to get to the next level, it is always nice to give them something to look forward to.
If you are a freelance author and have no readership to speak of, you can create your own RSS feed. You can add RSS feeds to your blog and you can even create it yourself. Once you do this, you can create your own publishing system.
With RSS syndication, all you need is a reader and you are on your way to having hundreds of people following your posts. These are just a few of the reasons why you should consider RSS Syndication. All of these advantages apply equally to large businesses as well.
Although most publishers find RSS syndication very helpful, some smaller businesses don’t enjoy the benefits. Their subscribers do not want to receive an RSS feed, and it is difficult to create custom feeds for each of their sites.
However, because RSS feeds are open to all, it is no longer a problem. Publishers have the flexibility to create any type of syndication system they wish, and they can also choose how much RSS feeds to provide and where they want to be distributed.